In 1972, at a meeting in Europe, eight people representing companies in the USA, UK, France, Switzerland and Germany formed a HiFi company soon to be known as NAD (New Acoustic Dimension). What made this event so unique was all of these individuals were already involved in the sales and marketing of high fidelity equipment. Indeed most of them were not only HiFi enthusiasts but were also music lovers. Therefore NAD was possibly the first company in the audio industry to be owned and managed by the people involved in the sale of the product rather than in the manufacturing.

NAD's approach towards product development is equally uncommon. Its products are developed by music lovers for music lovers. It is not the company's policy to impress potential customers with figures that look good solely on paper. NAD engineers understand that technical specifications tell only half the story. Far too often there is a large discrepancy between specifications in the brochure and 'real-world' performance. By studying actual listening in realistic environments and the interaction between components, NAD products achieve a level of performance far beyond that which the specifications suggest.

Performance is one thing, ease of use is another. NAD has always maintained that a product should be simple and intuitive to use. There are many products from other brands laden with knobs, buttons and lights, most of which are seldom, if ever, used but which do cost money to include. Leaving out those unnecessary front panel features and concentrating on those which are truly useful allows money to be spent where it really counts on the inside.

An equally down-to-earth approach is applied to manufacturing. The same rationale applied to product development is also applicable to production. NAD has its products manufactured where it makes the most economic sense for that particular product. NAD's own quality control engineers guarantee that the quality complies with the most stringent and toughest specifications.

In the past 30 years many brands have come and gone (including some very famous names) but NAD Electronics is essentially still the same company it was in the beginning. The secret to this success is simple; throughout the years NAD has remained loyal to its founding principles which have become traditional NAD hallmarks. NAD products sound good, are easy to use, provide truly useful features and offer great value for money.